Sunday 22 November 2009

No News Is Good News - Mailshot - feedback - mid-brief critique

Mid-way through the brief we were put into groups of five and made to present our work as far as we had done and give each other feedback... this was mine.

Issues raised :
Questionnaire could be good - what format?
Tongue in cheek humour works really well... how much is needed though?
Good colour-scheme, in keeping to the posters, which worked well. Will it work in an envelope (folding etc...)
Double-sided printing could be problematic/expensieve

Action to be taken to resolve the issues raised :
Research into different quiz formats... look at magazines and such... i think i'm going to use a multi-answer format.
I think it works well... comparing twitter to a substance addiction... therefore creating my own rehab center and "talk to frank" slogan... enough.
I have to experiment with the stock... if the existing one does not work in the way i want it to, find another in a different thickness/texture as close to the colour as possible.
I may print double sided for 2 of the envelopes and the rest just spray mount together... depending on price.



Issues raised
I like the the folding of the envelope, you should definitely have pouches.
But how durable will the envelope be?
All the information may be heavy, how durable is the stock?

Action to be taken to resolve the issues
I will investigate different ways to fold the envelope to include the cards effectively... different positioning of pouches...
The envelope will be folded such that it would endure the postal system... no bits sticking out etc.
The stock i used last week is really durable and thick... however quite heavy and tricky to fold.. i may have to re-think the stock i use.


"The colours used are really good, along with the stock, the imagery is nice and simple, i feel this all works really well, just experiment with the envelope design and placing of the information"

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