NO NEWS IS GOOD NEWS - MESSAGE AND DELIVERY - CONCEPT BUILDING.
WHAT?
Informing peopler of twitter as a new and important addiction.
WHY?
People need to be aware that if they get a twitter account, there is a danger that they will get addicted to it...
HOW?
Small sheets of facts, a quiz to establish the extent of peoples personal addictions to the website, information on how to get un-addicted... talk to frank... talk to @ellieujel. All contained in an envelope which has information on it.
WHO?
Twitter addicts - the celebrities who update the most, the celebrities with the most followers.
INFORM/INSTRUCT/PERSUADE/PROMOTE?
In a way... it could be all of them. However I think that I am INFORMING people of twitter as a new addiction.
People need to be informed of this...
FORMAT
An envelope with a flap on the inside containing seperate cards... a questionnaire with results, a business card and an advert for a rehability center.
COLOUR/STOCK
The same as the posters.
Twitter blue, black, with pale blue stock.
The stock might be difficult as far as a folding point of view goes... but I will experiment and maybe find a different stock, the same colour but with a different thickness and texture.
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