Landor

This is the company that created famous brands such as the the well-praised FedEx logo.

"It's what makes Evian pure even before you read the label. It's why aFedEx envelope gets opened before anything with a postage stamp.

Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance. This is what sets Landor's work apart: customer experiences that are not mysterious, but real, tangible, measurable – unforgettable."

There seems to be no end to this graphic design company's repertoire. 

One project... Bringing the natural world to The Great Ormond st Hospital.

LONDON (December 17, 2010) - Great Ormond Street Hospital (GOSH) briefed Landor’s London office to provide a theme, naming solution and guidelines for the floors and wards, in order to aid way-finding. The solution needed to engage children of all ages, families, and staff and have long-term appeal.

For over 150 years Great Ormond Street has been and remains one of the world’s leading childrens’ hospitals, offering the highest levels of medical care to children. Over that time the hospital has grown to encompass many buildings across one site, all of which make it very difficult for visitors, patients, and staff to find their way around. Due to a major redevelopment program due to open in 2012, Great Ormond Street felt it was the perfect opportunity to review the way-finding and signage strategy.

The hospital’s philosophy, the child first and always was at the heart of Landor’s strategy. We needed a theme that everyone could relate to, yet would be fun for children. Naming had to be creative whilst adhering to strict criteria—no negative cultural connotations, not too abstract, and be simple for non-English speakers to pronounce. To satisfy Great Ormond’s requirements and having considered a range of options, we drew inspiration from the natural world - a theme that was already established within the hospital, and one which gave us the richness and diversity to create a captivating hospital environment.

In the final scheme we split floors into natural habitats from the oceans (lower ground floor) to the skies (top floor). We brought the concept to life by first creating a simple yet bold illustrative stylefor the animals and habitats, then demonstrating the character and attitude of each animal with animated guidelines.

Lesley Miles, Director of Marketing, Great Ormond Street Hospital Children's Charity, commented, “We are delighted with the 'Natural World' way-finding system that Landor has created for Great Ormond Street Hospital. It met the exact brief we supplied in that it provides clear direction for visitors to find their way around the hospital and a charming and welcome distraction for our very young patients and their families. It engages adults and children on various levels and the personalities of the animals that Landor has created really shine through. Everyone we have shown the work to has been incredibly impressed and enthused - including our supporters, architects, staff and, of course, our patients.”

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